‘Interactive TV’ refers to people being able to ‘interact’ with the TV. They intercat by adding channels that they enjoy to watch to favourites and being able to watch TV through a broadband connection.
The reason why interactive TV is called TV 2.0 is because this is current and more modern type of television.
Positives of interactive TV: being able to watch TV when you’re out and about , if they have a laptop and a broadband connection they are to watch TV pretty much anywhere and people are able to make your own modifications to suit their likes.
Negatives of interactive TV: If a person’s internet is capped their speed will drop down a lot and may even drop to around dial up speed which wouldn’t allow them to download programs as fast.
Apple TV didn’t enable direct access to iTunes, it had to be accessed using a sepearte device which had access to iTunes to get the content. Now it allows direct access to iTunes and its access to iTunes allows it to stream music and videos directly to the device.
